Shopping - that transcendental, irresistible, often-exasperating escape -just might be America's all-time favorite diversion. That's in spite of lines that never move, bags that rip, other people's whining kids, and clerks who can't be bothered. But in Minneapolis/St. Paul, they've figured out how to eliminate the aggravation: When the going gets tough, the tough goes to a spa. And then they shop some more.

Health and vigorous activity are important to Minnesotans (they do, after all, boast the longest lifespan in the country) and it affects their spending habits. They love the outdoors; the dogsled and snowmobile were invented here, and shoppers in the Twin Cities spend 40 percent more on outdoor sports equipment than the national average. And they relax with the same enthusiasm. Walk through any commercial neighborhood in Minneapolis or St. Paul, and the number of spas is striking.

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